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BusinessWoman magazine

How is the Air Quality in Your Home?

You do your best to make sure the house is clean and tidy, but you’re probably missing something. We tend to think of air pollution as something outside: smog, ozone, or haze hanging in the air, especially in summer. But…

A Brand All Her Own

Branding can be defined as the promise a business makes to its customer: what that customer can expect of a business’s products and services and what makes that business different from its competitors. It reflects who the business owner is…

The Basics of Child and Spousal Support

When two parties marry, they create two absolute obligations. One is for the financial support of each other. The second is the financial support of any children they may have. When a couple lives in an intact relationship, the court…

The Health Perks of Caffeine

If you’re like many adults, caffeine is part of your daily routine. According to a recent Dunkin’ Donuts study, 46 percent of all U.S. workers feel more productive with coffee. But caffeine’s benefits don’t stop there. The latest research offers…

Rebranding vs. Repositioning

The right branding strategy makes all the difference. As companies grow, product lines expand, and market conditions change, business owners often find themselves with a company brand image that no longer reflects who they are or what they do. Perhaps…

Social Media Trends

It’s the latest trend in love: ABC reports that “social-media prenups” are on the rise. Social-media-savvy couples are setting expectations early when it comes to sharing information on Facebook, Twitter, Instagram, and similar platforms, so that neither partner shares unflattering…

The Thinking Woman’s Guide to Eating

Whether you’re helping with homework, divvying up the dinner tab amongst your friends, or multitasking on several major projects at work, your brain works better when you feed it well. In fact, scientists in the pioneering field of nutritional neuroscience…

EAPs: Keeping The Pace

As professional business­women, most of us will admit there is evidence of an increased level of stress in our lives caused by the pace of our society and the multiple roles we take on. We try to manage our families,…

Success by the Numbers

Numbers have always fascinated me,” Tonya McGee, COO of BVFR & Associates, LLC, said. “But I never imagined I would become an investment banker.” Her career began as a licensed cosmetologist and, as she calls herself, a “serial entrepreneur.” It…

A Higher Risk

Most health-conscious women are well versed in current preventative ap­proach­es to reducing the risk of developing major, life-threatening diseases, such as heart disease and cancer. But unless you’ve suffered a urinary tract infection or the symptoms of gallstones, chances are…