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BusinessWoman magazine

A Special Kind of Treatment

Alyssa Licatese, owner of Blossom Med Spa, grew up fascinated by makeup, fashion, and skincare. However, until a close family friend suggested the career path she is now successfully traveling, Licatese said she would have “never known that there was…

Year-End Tax-Planning Checklist for Small Businesses

As we get closer to the end of the fiscal year, we become consumed with thinking about taxes. For this reason, year-end is a perfect time to think about business planning for the upcoming year. Given that you’re already in…

What’s the Difference between Marketing and Advertising?

“What’s the difference between marketing and advertising?” As a marketing agency, you would think that we’d receive this question quite a bit, but in all honesty, we don’t. Many organizations and individuals talk about advertising and marketing in the same…

Regretted Tattoos Can Often Be Removed

Once, tattoos seemed rare and socially questionable. Not anymore. According to WebMD, nearly 30 percent of people in the United States have at least one tattoo. Almost half of millennials have one. In the long run, though, not all of…

Minimize the Effects of Stress

Stress. How can one little word hold so much power in our lives? It fills our minds and settles into our bodies and can become something more — a medical condition or constant pain that affects how we perform, how…

’Tis the Season for Personal Tax Planning

December is a busy month — holiday parties, gift shopping, cookie baking. But before the ball drops on New Year’s Eve, don’t forget to do your tax planning. While I realize this is probably not your favorite holiday activity, saving…

Landlady Providing Second Chances

Linda Dean believes in second chances. She operates Kera’s House—a home environment for ex-offenders transitioning back into the community after incarceration. Her mainstreaming efforts include advocating for and educating each tenant to rebuild them into productive and contributing members of…

Why Women Over 50 Should Join Nonprofit Boards

Serving on the board of a nonprofit is a wonderful, enriching experience, especially for women who are in their 50s (like me) or older. Aside from the joy of working for the public good, it can broaden your resumé and…

Protecting Your Trademarks in Social Media

Use of social media has exploded in recent years. With people spending ever more time online, and fewer “captive audiences” tied to network television, companies increasingly turn to social media platforms, such as Facebook, Twitter, and Instagram, to promote their…

Appropriate Communication, Sensory Stimulation Aid Patients with Dementia

November is both National Caregiver’s Month and National Alzheimer’s Awareness Month—an appropriate juxtaposition. As Americans live longer, more of them become prone to Alzheimer’s or another form of dementia, which tend to increase with aging. Whether they’re cared for at…